A look at how streaming services are personalizing the user experience to reduce churn and increase engagement.
I've spent the last 6 months working with the Global Strategy division of Paramount+ researching trends and strategies among the leading streaming services. For me, the most exciting area of my research has been exploring the innovations in product specification.
Much of my work is confidential to Viacom, but I can share my independent research in personalization to illustrate how I document findings and glean insights.
Enjoy!
