The following are some recent video projects I did for Bleecker Street.
If you aren't familiar, end cards are short videos that marketers are appending onto their video content when they upload to YouTube. YouTube then lets you overlay buttons and content onto these videos for an elegant consumer experience. At their best, these videos serve to help brand your YouTube Channel while encouraging users to subscribe to your channel, or to engage with more videos.
This is one of the first end cards I produced for Bleecker Street. We wanted to emphasize Bleecker Street's impressive roster of films, and integrate their latest release Nostalgia into this catalog. You can watch here, or if you want to see the end card with the YouTube Overlays, you can watch that here.
Many sites have begun integrating video into the background of their sites. This isn't always advisable, particularly if you do not have a technical team to insure that your videos are compressed appropriately. Video can slow down your site's load times which can have a negative impact on your site traffic. But for some companies, video backgrounds can make a big impact. Especially for film and television, nothing tells your story better than a carefully crafted video that engages the user emotionally.
Here are a couple of my favorite video backgrounds. Click through to see them in action:
Most marketers agree that video content is an important part of your content offering. It's important to produce video specifically for your social feeds. Many users watch video within their feeds with the audio off, which means having textual overlays with key messaging can help considerably spreading your message. It's also important to note that recent studies have shown that shorter isn't always better. What's more important is to provide rich unique content to your users that doesn't feel like marketing or advertising.
Here is an example II created for the film THE MAN WHO INVENTED CHRISTMAS.
This is a series of cards and lower thirds that I developed for Focus Features. I was instrumental in updating our older branded reels and converting them for HD distribution. I also created a video package of After Effects templates that we could distribute to our agencies to insure the latest specifications were in use for all digital video production.
